Integrated Marketing Calgary | Daily Update — August 26, 2022 — Integrated Marketing Calgary

6 Questions to Create Your First Marketing Strategy

You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur

5 sales and marketing books you won’t want to put down this fall

Start the fall season with these helpful new business books that offer some excellent tips for excelling in your career. Full Story: CBT Automotive Network

How to get the most effective results from including ABM in your marketing mix

B2B marketing is rapidly changing thanks to the prolonged impact of the pandemic, and the acceleration of the digital transformation the world over. Full Story: Marketing Interactive

B2B Marketing Trends: The Top Seven Focus Areas

The world we operate in today is far more complex than it has ever been for B2B marketing professionals. Full Story: Forbes

Influencer marketing: how brands can partner with creators to succeed in audio advertising

As the old Apple tagline goes, ‘there’s an app for that’. Full Story: The Drum

How To Adapt Your Marketing To Attract Consumers In Troubled Economic Times

If the predicted upcoming recession becomes our reality, then yes, it will be unlike previous ones-because all recessions are. Fully Story: Forbes

Do aspiring marketers misunderstand marketing?

The question of whether the marketing profession is attracting the talent it needs to thrive in 2022 and beyond is a topic up for debate. Full Story: Marketing Week

Right ecosystem needed for marketing revolution

Having the right marketing ecosystem is needed to reach top marketing results, and the Covid-19 pandemic has led to a revolution that allowed marketers to do that. Full Story: Bizcommunity

Selling on social media is an art — have you mastered it yet?

Just existing on social media is not enough. You need to use the right mix of organic marketing and dynamic ads to find prospects. Full Story: The Drum

New Study Highlights the Usage of Social Media Platforms for News Content Around the World

Whether you like it or not — whether you use social platforms for this purpose or don’t — Full Story: Social Media Today

Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Live shopping will also remain active and in-development on Instagram, so it’s not abandoning the process entirely. Full Story: Social Media Today

How your business can get the most out of paid social media advertising

Maintaining an organic social media presence is important for all SMEs wanting to establish their brand. But it also comes with limitations. Full Story: SmartCompany

17 SEO Best Practices For Better Ranking

Explore 17 fresh ideas about SEO best practices to help your websites perform at their best with experts from Yoast, WordPress, and Duda. Full Story: Search Engine Journal

Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts

Coding knowledge turns a good SEO into a great one who’s better able to stay ahead of the competition. Full Story: Search Engine Journal

How small retail businesses can utilise SEO

As a small retail business, appealing to your target audience is everything. Full Story: Retail Technology Innovation Hub

Beyond the Search Engine: Shape Your Own News Feed

Recently, we discussed the world beyond Google, in which a variety of easily accessible search engines offers you a choice of different advantages. Full Story: Mind Matters

Understanding the customer journey on a mobile app

Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget

Mobile users are now spending 4–5 hours per day in apps

Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. Full Story: TechCrunch

Thousands of Mobile Apps Leaking Twitter API Keys

New finding comes amid report of overall surge in threats targeting mobile and IoT devices over the past year. Full Story: Dark Reading

As virtual, mobile shopping take root AR crucial for successful holiday season

With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences. Full Story: Retail Customer Experience

DOOH: advertising’s big opportunity?

Most DOOH media lives in static locations. Full Story: ExchangeWire

Top Three Considerations for Investing in DOOH

Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. Full Story: MarTech Series

3 Tips to Keep in Mind When Making Your Next Email Service Provider RFP

Ah, the noble RFP-an acronym that’s so well known in email marketing that it barely needs an introduction. Full Story: Solutions Review

Top 5 Best Email Verification Tools for Your Marketing Campaigns in 2022

Many people claim that email has been forgotten or has become an obsolete mode of communication since the advent of social media and messaging apps. Full Story: Tech Times

As e-commerce demand slows, Shopify bets big on fulfillment

Shopify is strengthening its logistics capabilities as it looks to counteract a slowdown in demand for the goods that flow through its fulfillment network. Full Story: Supply Chain Dive

Better E-Commerce Stock: Shopify vs. Etsy

However, Shopify and Etsy have been terrible investments in 2022 after crushing the market in the past two years. Full Story: The Motley Fool

3 Reasons Why the Whole Team Needs to Be Part of Your PR Strategy

A shared understanding of your organization’s communications strategy will enable your full team to hit more goals, contribute to business-boosting narratives and feel confident in times of tumult. Full Story: Entrepreneur

Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World

The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Full Story: Entrepreneur

It’s Time to Refresh Your Market Research: How to Get Started

Most entrepreneurs prioritize market research when they’re first starting their business. They take time to dive into their ideal clients’ likes, wants, and needs. Full Story: Special Events

15 Good Reasons to Use Python in Web Development

Python is one of the most popular coding languages and its main purpose is for web and software development. Full Story: RS Web Solutions

How To Build a Career in Web Development

There’s no denying that the world of work has changed significantly over the past 20 years. Full Story: Gizmodo Australia

Artificial intelligence predicted to transform digital advertising

Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Full Story: Moonshot News

The human behind the data: how to create meaningful connections through a modern CRM

But while a lot of these metrics give marketers like me an indication of how people like you are acting now (and therefore what you might do in the future), these data signals are only a two-dimensional picture of you. Full Story: The Drum

How Big Data Can Be Used to Determine Cross-Selling Readiness Of Your Customers

The use of big data in cross-selling can help organizations sell more products and services to their existing customers. Full Story: BBN Times

Marketing Analytics and The Modern Marketer

Watching your analytics closely will lead to more conversions. Full Story: MarTech Series

How to Choose a Business Name, According to Branding Experts

If you clicked on this story, there’s a good chance you’re seriously thinking about launching your own interior design firm. Full Story: Architectural Digest

14 Things To Keep In Mind When Branding During A Crisis

A crisis can strike at any stage of a company’s growth. Full Story: Forbes

Alexa, what is Artemis 1? Epic NASA mission carrying voice assistant tech to the moon

An Alexa-enabled assistant named Callisto could change how astronauts interact with their spacecraft. Full Story: Space.com

Originally published at https://www.integratedmarketingcalgary.ca on August 29, 2022.

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Integrated Marketing Calgary

We are an innovative marketing company that delivers complete & cost-effective solutions in Calgary!