Integrated Marketing Calgary | Daily Update — January 26, 2022

How To Get The Most Out Of A Marketing Agency Partnership

When I broached my team about what they wish more people knew about successfully working with a marketing agency, a few themes came up time and again. Full Story: Forbes

How to Align Your Marketing Content With Sales Needs

Your marketing department may produce great content, but is the sales team actually using it to close deals? Full Story: Built In

What You Need to Know About Selling and Marketing During the Pandemic

Stop using the same sales strategies as before the Covid-19 pandemic. Here’s what you need to do to succeed and close more deals in 2022 and beyond. Full Story: Inc. Magazine

Major digital marketing trends to keep in mind in 2022

The internet’s influence and adoption have not gone unnoticed in the realm of marketing, where digital marketing has become the norm. Full Story: The Statesman

Your 2022 Checklist for Better Insights-Driven Marketing

In 2022, as the business world looks to recalibrate yet again to the new reality in which today’s organizations operate, the winners will set themselves apart based on their strategic use of data and consumer insights. Full Story: MarTech Series

What Does 2022 Hold for Influencer Marketing?

It’s hard to believe that we were first introduced to COVID two years ago. Full Story: MarTech Series

What’s the Most Effective Direct Marketing Tool? The Answer Might Surprise You

Marketing directly to consumers can be a great way of ensuring that you get the desired results, but the thing to note here is that the medium you use to contact your target market matters quite a bit. Full Story: Digital Information World

5 Critical Things to Do Before Creating Social Media Accounts for Your Company

Don’t jump into social media without following these important steps. Full Story: Inc. Magazine

Social Media Sharing Buttons: How & Where To Add Them

Social sharing buttons can complement your content, drive traffic, and create a ton of engagement, too. Here’s how. Full Story: Search Engine Journal

Google Proposes New ‘Topics’ Approach to Replace Cookie Tracking

The new process will replace Google’s FLoC, or ‘Federated Learning of Cohorts’ process, which it had been working on to replace cookies. Full Story: Social Media Today

Direct Marketers Prefer Email Over Social Media

Direct marketers continue to prefer email for reaching consumers despite several social media alternatives available, according to a study by the Association for National Advertisers (ANA). Full Story: Alist Daily

The Top SEO Trends for 2022

Here’s how to make sure your SEO is doing all the work it should be this year. Full Story: Entrepreneur

The magic of a product-led SEO strategy

Within the technology industry, and especially in Silicon Valley, there is the idea of “product-led growth.” Full Story: TechRadar

Controversial SEO Small Business Growth Article May Upset Pay-to-Play Platforms

Lead Generation SEO Services Company releases a controversial article titled “SEO Importance for Small Business Growth in 2022: Worth Investment? Waste of Money? Still Relevant? Does it Work?” Full Story: Digital Journal

Google: Deep Looking Subfolders In URLs Doesn’t Matter For SEO

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? Full Story: Search Engine Roundtable

How to Win With SMS Marketing in 2022

Over the course of the last year, brands all over the world have faced unprecedented changes to consumer behaviour and the eCommerce landscape. Full Story: Internet Retailing

How Can a Mobile App Improve Your Business?

Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs

Three reasons to use SMS for 2-factor authentication

It is predicted that cyberattacks will cost companies $6 trillion by the end of 2021 — and let’s face it, anyone with an internet connection is a potential target. Full Story: Mobile Marketing Magazine

Google Gets Partial Win In Mobile App Privacy Case

In a seven-page ruling, U.S. District Judge Richard Seeborg also swatted away a claim that the tech giant had breached California’s Invasion of Privacy Act by… Full Story: Law360

How digital out-of-home can meet the data privacy moment

Let’s explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to adjust to the impact of ATT and other privacy reforms. Full Story: Digital Signage Today

What is in the signs for digital signage in 2022?

2021 has been a year of immense change, so much so that it might feel a little dizzying to look ahead. Full Story: AV Magazine

Use Of Transactional Emails In Marketing

The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing? Full Story: MoreThanDigital

Every Entrepreneur Should Back Up Their Email

From internal communications to email marketing, email remains king of the business world in 2022. Full Story: Entrepreneur

Why Financial Technology Is the Driving Force of eCommerce

The ultimate guide to fintech and its role in eCommerce, including how it makes the online shopping experience more convenient, efficient, and secure. Full Story: FinTech Magazine

How Robots Can Contribute to the Ecommerce Industry

Robots may be able to assist in various ways in the ecommerce industry. Some of these roles include marketing, providing customer service, and even content generation. Full Story: Robotics & Automation News

The Experts in Public Relations and Marketing

“When it comes to PR and marketing, a team approach is at the core of our business. Being a part of a team allows us to discover new perspectives and solutions. Full Story: Boca Raton Magazine

Three ways that you can be THAT PR pro

We all know who that person is. The person who somehow always gets it right and can do absolutely anything (and well). Full Story: Media Update

Market research, data strategy, remote working: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead. Full Story: Marketing Week

What are the Best Tools for Front End Developers?

Front End Development and Back End Development are simply the branches of Web Development. Full Story: News Anyway

8 Things to Include on Your Photography Website

But if you stick with it and are willing to learn, you’ll reap the benefits with a fulfilling career or business. Full Story: MakeUseOf

Why AI is critical for marketing success

AI (artificial intelligence) is growing in importance in advertising, and marketers need to learn how best to use it. Full Story: The Drum

What You Need To Know About Marketing Automation

Marketing automation is one way to make things easier and faster. Full Story: Newsweek

The 19 Best Visual Analytics Tools and Software for 2022

The editors at Solutions Review have developed this resource to assist buyers in search of the best visual analytics tools to fit the needs of their organization. Full Story: Solutions Review

15 Valuable Pieces Of Data Agencies Glean From Clients’ Google Analytics

Some clients don’t have the information their agency partners need to develop strong, effective marketing and advertising strategies. Full Story: Forbes

The 8 hottest graphic design trends in 2022

The graphic design trends set to rock this year. Full Story: Creative Bloq

5 ways to ensure your branding stands out in 2022

Businesses have always needed to be adaptable in order to succeed. Full Story: Global Banking & Finance Review

It’s now easier than ever to get Google Assistant to stop talking, but is it making us rude?

It’s now even easier to get Google Assistant to stop talking mid-way through a response — you can just say “Stop” without having to utter “Hey Google” first. Full Story: TechRadar

Google Assistant can now be shut up simply by saying “stop”

Google has been fiddling with quick phrases for quite some time now but started rolling it out to some devices only in October 2021. Full Story: Gizmochina

Originally published at https://www.integratedmarketingcalgary.ca on January 26, 2022.

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Integrated Marketing Calgary

Integrated Marketing Calgary

We are an innovative marketing company that delivers complete & cost-effective solutions in Calgary!

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