Integrated Marketing Calgary | Daily Update — July 21, 2022 — Integrated Marketing Calgary

Integrated Marketing Calgary
7 min readJul 21, 2022

B2B Marketing Trends: The Top Seven Focus Areas

The world we operate in today is far more complex than it has ever been for B2B marketing professionals. Full Story: Forbes

Employer Branding Is the New Marketing Imperative

Brands are now knee-deep in social and political issues that, until recently, they wouldn’t have touched with a barge pole. Full Story: MIT Sloan Management Review

As Gen Z’s Buying Power Grows, Businesses Must Adapt Their Marketing

Businesses are constantly wanting to know what’s the best way to market to the largest audiences. Full Story: Forbes

A Community-First Approach Is Key to Successful Web3 Marketing. Here’s Why.

This article explores the differences between Web2 and Web3 marketing, what techniques work and what do not for NFT projects. Full Story: Entrepreneur

Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts

If you’re still thinking of events as large, lavish ordeals that happen only once or twice a year, it’s time to update your mindset. Full Story: MarketingProfs

How Data Security Shifts are Driving New Marketing Mandates

As data privacy becomes more top-of-mind for consumers, it needs to become a more global concern within retail organizations, especially within marketing… Full Story: Retail TouchPoints

Using Generational Marketing to Improve Communications

Marketers must work harder than ever to establish that all-important connection with their customers so they can foster loyalty and build trust. Full Story: WhatTheyThink

Social Media Retargeting: What It Is and How To Do It Like A Pro

Social media advertisements have the power to bring in new customers and reinvigorate existing ones. Full Story:

Twitter Launches Initial Test of Collaborative Tweets

It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement. Full Story: Social Media Today

9 Useful YouTube Marketing Tactics

We have listed down the best marketing tactics to increase engagement on YouTube. Full Story: Malawi Nyasa Times

A Guide To Social Media Algorithms & How They Work

Discover key insights on how the algorithms work for eight social media platforms your marketing organization may be using. Full Story: Search Engine Journal

7 Tips For Building SEO + UX-Minded Navigation

Looking to drive higher website value from both your users and search engines bot? Check out these tips on how website main navigation optimization help. Full Story: Search Engine Journal

Creating new content vs. optimizing old webpages: Which is better for SEO?

You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future. Full Story: Search Engine Land

What is SEO and What do You Need to Know?

Search engine optimisation, or SEO, is the process of improving the visibility of a website in search engines. Full Story: Oberon Review

8 WordPress SEO Plugins to Boost Website Traffic on Site

Search Engine Optimization (SEO) is a collection of techniques aimed at enhancing the visibility and ranking of a website within the results of organic searches. Full Story: BBN Times

Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps

Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. Full Story: ReadWrite

Mobile app for seniors to be launched soon

A mobile app dedicated to older people will be launched to encourage social productivity and promote the wellbeing of those above 50 years, according to Amazing Seniors, an interactive online platform. Full Story: The Sun daily

5 skills that will help you become a mobile app development specialist

Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar

Mobile App Design: The Complete Designer’s Guide in 2022

In simple words, mobile app design refers to designing the user interface (UI) and user experience (UX) in a manner that delivers the best experience to a… Full Story: Programming Insider

The Benefits Of Using Digital Signage Software

Digital signage is a versatile tool that can be used for a variety of purposes. From advertising and marketing to customer service and wayfinding, digital signage can help businesses achieve their goals. Full Story: East African Business Week

Focus on customer journey to provide best digital experiences

As digital signage continues to advance in retail, brands are putting more focus on improving customer experience. Full Story: Digital Signage Today

How to Create a Lean Email Marketing Plan for Your Startup

Here are some tips to help startups devise an email marketing plan with few resources. Full Story: Entrepreneur

Email at Scale: How to Increase Campaigns and Manage Complexity

Growing your business goes hand in hand with scaling your email channel. But sending email at scale is no small feat, especially considering that campaigns are more complex than ever. Full Story: MarketingProfs

How Brick-And-Mortar Stores Can Use Data To Compete With E-Commerce

Despite much naysaying, the Covid-19 pandemic did not issue a death knell to the brick-and-mortar retail industry. Full Story: Forbes

4 Strategies That Will Help You Improve Your eCommerce Website

Ecommerce is the future of shopping. In the last 20 years, online retail has marked significant growth with the spread of the most popular e-commerce platforms like eBay and Amazon. Full Story:

What A Journalist Wants: A Publisher’s-Eye View Of What Makes Great PR

The following statements are all too common in our editorial meetings. Full Story: Forbes

Public Relations Vs. Publicity: What’s the Difference?

In this article, we will define each term and discuss their differences in terms of scope, objective and nature. We’ll also give reasons why you might need a public relations agency to help your company reach its goals. Full Story: Digital Journal

Want to make market research better? Stop listening to your participants

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum

The best new CSS features for 2022

From little-known scroll-snap properties to astonishing new color palettes, here are seven Cascading Style Sheets updates you won’t want to miss. Full Story: InfoWorld

How to use blockchain technology in web development

The world of web development happens to have ceaseless wonders in it. Full Story:

AI Won’t Replace Marketers-It Will Make Them More Valuable

We live in a world of torrential data flows that outstrip our limited human ability to comprehend and act on this information. Full Story: Forbes

Why data-driven marketing needs artificial intelligence and machine learning

Today’s marketers face major challenges as the regulatory and technical environment in which they operate continues to shift. Full Story: The Drum


We explain techniques, roadmap, and examples of BI strategies in this article. Full Story: Dataconomy

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube

How to Understand Corporate Branding vs. Personal Branding for Success

Successful branding is one of the keys to attracting customers and consistently growing a business. Full Story: Entrepreneur

Why An Authentic Brand Is A Successful Brand

Authentic marketing is key in this day and age, but it isn’t so easy to pull off. Full Story: Forbes

Alexa Adds Flexibility for Multi-Voice Assistant Devices

Amazon is making Alexa better at sharing devices with other voice assistants. Full Story:

Originally published at on July 21, 2022.



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