Integrated Marketing Calgary | Daily Update — June 2, 2022

Integrated Marketing Calgary
7 min readJun 2, 2022


6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One

One of the most frustrating things when you’re running a business is not getting the conversions you want. Full Story: Entrepreneur

Adopting a New Mindset for Marketing

The evolution of the modern marketer. Full Story: Adweek

Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First

If you’re familiar with content marketing, you probably know what the desired end-state looks like: Full Story: Entrepreneur

Why Geofencing Is Top of the Marketing Funnel

It exists at the very top of the marketing funnel, before prospective renters begin to actively search for a rental community. Full Story: Multihousing News

What marketers misunderstand about sustainable marketing

Sustainability marketing will die as a fad if marketers do not have a course correction on their marketing malpractices. Marketing malpractice. Full Story: Brand Equity

6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One

If your copy isn’t bringing the conversions you desire, you might be making a few common mistakes. Full Story: MySA

16 Simple Ways To Affordably Grow A Small Business

Contrary to popular belief, growing a small business can be done without costing a fortune. It comes down to the investments an entrepreneur makes in the business, being careful to ensure that each new effort is about building and maintaining relationships and providing value. Full Story: Forbes

10 Steps to the Perfect Social Media Marketing Strategy for Your Business

Are you looking for ways to improve your presence on social media? Want to craft the perfect strategy to help you stand out from the competition? Full Story: Social Media Today

The Impact of the Musk Twitter Deal on Social Media Strategies

Also unprecedented is division among marketers if they should be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies. Full Story: CMSWire

Building A Business On A Budget Through Social Media

We are living in the richest media landscape since time began. It’s a landscape where anyone anywhere in the world can reach an audience easily and consistently without spending a dime. Full Story: Forbes

How to improve cyber attack detection using social media

Social media has cybersecurity pros and cons. One benefit is that it can help improve cyber attack detection. These four real-world examples show how. Full Story: TechTarget

SEM vs. SEO: What’s The Difference?

Learn everything you need to know to make both SEO & SEM integral parts of your digital marketing strategy. Full Story: Search Engine Journal

7 Things Things that Can Hurt Your SEO Rankings

Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. Full Story: JumpFly

How to Quickly Grow a Startup’s Organic Traffic with SEO for Startups

People go to Google to clarify even the most insignificant doubts they have on a day-to-day basis. Full Story: Programming Insider

Top 3 reasons SEO is so important for your business

Why is SEO — or Search Engine Optimisation — so important for your business? Full Story: The Canberra Times

The Personal Touch: How Vendors Should Be Marketing To Mobile Operators

The job of telecom companies is to help mobile operators (wireless carriers) build that brand. Full Story: Forbes

YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience

For years, social platforms have been trying to work out how to maximize ‘second screening, or the use of mobile devices while watching content on your main TV screen at home. Full Story: Social Media Today

Google is combining Meet and Duo into a single app for voice and video calls

Google announced today that it’s combining two of its video-calling apps, Duo and Meet, into a single platform. Full Story: The Verge

SaaS: How Open Source is Driving Mobile App Development

In today’s always-on, work-from-anywhere world, the softphone app is the new ‘must have’. Full Story: UC Today

How Digital Signage Enhances In-Store Experiences

Marketers may now experiment and innovate to enhance in-shop buying experiences closer to the real world. Full Story: Indian Retailer

Questions to ask before selecting a digital signage solution

The decision to purchase technology is a complicated one. As well as price, functionality, service, and return on investment, there are aspects like obsolescence to consider. Full Story: K-12 Dive

5 Easy But Effective Ways to Boost Your Email Marketing Results

Every email user gets bombarded with tens of emails every day. As a result, many emails go unopened or get split-second attention from the recipient before moving on to other things. Full Story: BOSS Magazine

Email marketing campaigns: How to avoid cyberattacks and data leaks

Email marketing campaigns have become one of the most successful ways for companies to grow business, with a return on investment that surpasses almost any other form of advertising. Full Story: TechDay

Why Stores Are Vital To Resale E-Commerce

It may seem counterintuitive for an e-commerce resaler to open a location targeted at sellers, but, like any other e-commerce brand, there is a massive… Full Story: Forbes

Resetting E-Commerce Expectations

E-commerce was meant to get significantly bigger, and thus everything was to get easier. Full Story: Marketplace Pulse

4 PR Lies Your Prospects Need To Know

When you “talk PR” with business leaders from prospective clients, you’ll sometimes get very strong reactions like “PR is dead” or “PR is a waste of money.” Full Story: Forbes

Build In Public For Maximum PR Success

Building in public is a strategy in the booming creator economy to share personal and technical milestones, wins and lessons learned before and on the way to launching a product or service. Full Story: Forbes

For Better Market Research, Remember That Research Participants Are Humans, Too

Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes

5 Ways to Get Website Keyword Ideas

To optimize your website’s content so that it appears in search results, targeting the right keywords to create our content around is crucial. Full Story: MarketingProfs

How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing

Not so long ago, advertisements were what we saw on TV, heard on the radio or got in the mail. Full Story: 1851 Franchise

7 ways to better utilise your marketing automation platform

Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech. Full Story: CMO Australia

How to Use Marketing Lists in Dynamics to Power Your Marketing Automation Strategy

By using Marketing Lists to feed your automated email campaigns, you can more efficiently target the most appropriate audience for any given campaign and include your sales team in the list building process. Full Story:

Traditional BI vs. self-service BI shouldn’t be a choice

Traditional BI vs. self-service BI isn’t a choice organizations need to make, but rather a partnership that requires elements from both to bring effective data use to users. Full Story: TechTarget

8 Benefits of Business Intelligence

Using the insights business intelligence software provides, your sales and marketing team can improve their forecasts’ accuracy by… Full Story: Analytics Insight

How to Find Your Brand Magic and Magnify Your Message

Here’s how to build a unique brand personality that evokes emotions and speaks to conscious consumers. Full Story: Entrepreneur

Engaging And Relatable B2B Brand Voice: How To Discover It

Boring. That’s how people generally describe most of the B2B content they see online. It’s no secret that the B2B world can feel quite stiff sometimes. And while we all technically know it doesn’t have to be this way, most of us find ourselves defaulting back into the same writing patterns. Full Story: Forbes

Sonos Launches Voice Assistant in the US

Sonos Voice Control doesn’t send any voice recordings to the cloud. Full Story: CNET

Customize Alexa So You Love Your Amazon Echo Device Even More

Get the most out of your Amazon Echo device with these tips, from customizing what Alexa says to creating personalized routines. Full Story: CNET

Originally published at on June 2, 2022.



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