Integrated Marketing Calgary | Daily Update — May 25, 2022

What Is The Future Of Digital Marketing?

The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel. Full Story: Forbes

How To Get Creative Marketing Ideas From Other Departments

Collaboration between team members, and even entire teams serving the same vertical, is a standard practice for most companies. Full Story: Forbes

How To Leverage Your Shipping And Returns Policy As A Marketing Strategy

Direct-to-consumer (DTC) brands upped their marketing budgets over the last year (59%), but only about half saw increased sales (54%). Full Story: Forbes

Metaverse Marketing Examples Your Brand Can Use

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. Full Story: Backstage

Why integrated marketing still eludes SMEs

Marketing is as much about communication as brand building and classrooms are the best places to start bringing them together. Full Story: Moneycontrol

Outdoor Advertising Vs. Digital Advertising: What Draws People More?

Marketing isn’t just a crucial aspect of a business’ future — it’s the business itself. It’s responsible for everything else in the company. Full Story: Forbes

Sales and Marketing: Tell Me Something I Don’t Know

Have sales and marketing functions become muddy, or have we entered a new phase where the two specialties can collaborate to serve customers? Full Story: Commercial Integrator

2 Little Letters That Can Change Everything for Your Social Media Efforts

Social media not returning enough value? Think more like a leader and less like a marketer. Full Story: Inc. Magazine

How To Evolve Your Social Media Strategy For Next-Gen Consumers

How To Evolve Your Social Media Strategy For Next-Gen Consumers … By now, it’s no secret that social media algorithms are problematic for consumers and… Full Story: Forbes

How to Create a Social Media Marketing Plan in 4 Steps

Anyone can post pictures on social media, but brands that understand and plan their marketing efforts see the real results of social media marketing. Full Story: The Motley Fool

Tips For Choosing The Right SEO Keywords

As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. Full Story: Forbes

Scale Up Your SEO Practices in B2B SaaS Companies

Learn how to build exceptional organic growth strategies with these innovation-driven approaches. Full Story: Entrepreneur

Overview of Technical SEO

Have you tried to increase your search engine rankings by investing all of your time, money, and effort into methods like keyword research and backlinks? Full Story: HTML Goodies

How Keyword Clustering Powers SEO

Keyword research has changed a lot in the past few years. Full Story: Practical Ecommerce

Top 10 Mobile App Development Companies You May Find Beneficial

With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times

4 tips for managing budget spend for marketing

Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine

How to Use the FreshBooks Mobile App in Your Small Business

The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool

IAA rolls out transport function via mobile app

The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing

4 Tips to Send the Right Message With Digital Signage Advertising

Have you ever been frustrated with an outdated menu? Full Story: Software Advice

Survey: OOH ads beat counterparts in consumer action

The findings show that despite making up only 4.1 percent of total ad spend in 2021, consumers associated OOH with a similar or greater share of action compared to competitive media, according to a press release. Full Story: Digital Signage Today

How To Get Started With Targeted Email Marketing For Your Small Business

Email marketing is not a secret superpower reserved for huge enterprises.. Full Story: Forbes

7 Benefits of Email Marketing to help your Business

Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times

Tips for Preventing Shopping Cart Abandonment

Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail

7 Reliable E-Commerce Strategies for Your Small Business

Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool

Digital PR Strategies for 2022

Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool

How to make sure your QR code doesn’t become a PR nightmare

How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol

Accelerate Innovation With A New Approach To Market Research

Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes

Web design vs web development

When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator

Past, Present, Future: How User-Generated Content Will Ignite the Metaverse

Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD

The Best Marketing Automation Software Options for Small Businesses

Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool

Email Marketing vs. Marketing Automation: What’s the Difference?

The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool

Creating a B2B Marketing Budget: Quick Tips

HubSpot is known for its email marketing, analytics, and scheduling features. Ahrefs: Ahrefs is a known B2B Marketing tool used to drive different SEO goals for… Full Story: MarTech Series

5 Essential Social Media Analytics Tools for 2022

Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool

Taking Over As A Startup’s New CEO? 15 Steps To Take Before Rebranding

A typical startup founder is incredibly devoted to the business they worked so hard to launch. Full Story: Forbes

How To Actually Be Your Idealized Brand Persona

Have you ever met someone and felt disappointed that this “amazing” online character is a total dud in real life? Full Story: Entrepreneur

Voice Ordering AI Enables Restaurants to Meet Demand

Since the start of the pandemic, many restaurants have seen great success taking their menus online, offering off-premise ordering via digital platforms. Full Story: PYMNTS.com

Voice-based payments: The new face of digital payments without Internet connectivity

With one of the largest populations in the world, and most of it belonging to rural India, it should come as no surprise that still many people use simple feature phones rather than smartphones. Full Story: The Tech Panda

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