Integrated Marketing Calgary| Daily Update — November 11, 2022 — Integrated Marketing Calgary

Integrated Marketing Calgary
7 min readNov 11, 2022

B2B marketing’s need for speed

Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead. Full Story: Marketing Tech News

The Marketing Funnel and Affiliates — Not What You Think

Traditionally, affiliates have been the afterthought on the media plan; the catchment and fulfilment part of the demand created elsewhere, with comms granted to the lucky last toucher. Full Story: PerformanceIN

5 Ways Conversational Automation Can Increase Marketing Conversions

AI has empowered intelligent chat beyond answering simple queries. See how they can super power your customer journey. Full Story: MarTech Series

Why Customer Advocacy Is Key To B2B Marketing

Customer advocacy-getting customers to be your champions and explaining how your product or service solves their key business problems-is critical for any B2B demand-generation strategy. Full Story: Forbes

If Event Marketing Is Now Digital Marketing, How Can Brands Nail Events In The Zoom Era?

Event marketing has changed substantially over the last two decades. Full Story: Forbes

Why Now Is The Time To Think About Adaptability In Your Marketing Approach

While marketing has long been a fast-paced industry, marketers have also learned to brace for sudden change. Full Story: Forbes

Marketing Costs Are Rising-But That Doesn’t Mean You Have to Cut Back

It’s about to get more expensive to connect with your target audience through the mailbox. Full Story: Adweek

Should I be insourcing or outsourcing my digital marketing?

There is a divide among corporates on whether companies should be insourcing or outsourcing their digital marketing. Full Story: Bizcommunity

Influencing The Education Of Authentic Social Media

It may have taken approximately a decade to settle into the social media world that is now ubiquitous to the experience of being human in the developed world. Full Story: Forbes

14 Tips for Generating Results as a Social Media Content Creator

Are you looking for ways to improve your social media content strategy? Want to share better content that generates more engagement with your followers? Full Story: Social Media Today

10 tips to improve your relationship with social media

Technology, especially social media, is an innovative and helpful tool that makes life more convenient and enjoyable. Full Story: BusinessMirror

Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue

The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake. Full Story: Social Media Today

Tips For Leveraging The Power Of Voice Search Optimization

More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX. Full Story: Search Engine Journal

Winning SEO’s 4 Featured Snippet Types

In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). Full Story: JumpFly

5 Reasons Why SEO Matters for Your Startup

Building a solid online presence for your company is as important as running the company itself. Using SEO will boost your startup over your competitors. Full Story: Entrepreneur

How Long Does It Take to Learn Real Estate SEO?

The internet is a ubiquitous tool that we all use every day, sometimes several times a day. We use it for entertainment, to get our news, to communicate with friends and family members, and to do all sorts of business. Full Story: Realty Biz News

How to Use the FreshBooks Mobile App in Your Small Business

The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool

IAA rolls out transport function via mobile app

The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort. Full Story: Auto Remarketing

Top 10 Mobile App Development Companies You May Find Beneficial

With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times

4 tips for managing budget spend for marketing

Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine

4 Tips to Send the Right Message With Digital Signage Advertising

Have you ever been frustrated with an outdated menu? Full Story: Software Advice

Survey: OOH ads beat counterparts in consumer action

The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today

5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a prime medium for your marketing messages. Full Story: ASI Central

7 Benefits of Email Marketing to help your Business

Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times

Tips for Preventing Shopping Cart Abandonment

Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail

7 Reliable E-Commerce Strategies for Your Small Business

Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool

5 New Public Relations Trends for 2023

Here’s the scoop on new trends you should follow in the public relations industry. Full Story: Entrepreneur

How to make sure your QR code doesn’t become a PR nightmare

How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol

Accelerate Innovation With A New Approach To Market Research

Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes

Web design vs web development

When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator

Past, Present, Future: How User-Generated Content Will Ignite the Metaverse

Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD

The Best Marketing Automation Software Options for Small Businesses

Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool

Email Marketing vs. Marketing Automation: What’s the Difference?

The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool

Beyond Dashboards: The Future Of Analytics And Business Intelligence?

Analytics and business intelligence (BI) have long been understood to be fundamental to business success. Full Story: Forbes

4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy

You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail

8 Graphic Design Trends that Will Dominate 2023

It’s now 45 days till Christmas, which means we’re 51 days away from 2023. Full Story: Social Media Today

What’s The Next Big Thing In Logo Design?

The year 2022 is more than halfway over, and with an eye on the future, it’s time to start thinking about what comes next. Full Story: Forbes

How Voice Technology Is Reshaping the Retail Experience For Consumers And Merchants

Voice payments could be the revolution that boosts customer experience, satisfaction and revenue, all at the same time. Full Story: Entrepreneur

Originally published at on November 11, 2022.



Integrated Marketing Calgary

We are an innovative marketing company that delivers complete & cost-effective solutions in Calgary!