Integrated Marketing Calgary | Daily Update — September 15, 2022 — Integrated Marketing Calgary

Integrated Marketing Calgary
7 min readSep 15, 2022


The vast majority of people underestimate how much demand there is for marketing services. Full Story: Forbes

What Retail Experts Think About Lowe’s Marketing Reorg

Marisa Thalberg, chief brand and marketing officer at Lowe’s, has left the home improvement retailer as part of a corporate reorganization. Full Story: Forbes

Reddit Shares New Insights to Assist in Holiday Marketing Campaigns

With only 100 days to go till Christmas, the time is now to start pushing your key product offerings, with many shoppers looking to get in early, and avoid the crowds, and shortages on key items. Full Story: Social Media Today

How to Build a Marketing Ops Team

Building a successful team doesn’t have to be a headache. Follow this game plan to assemble a team that meets — and exceeds — your goals. Full Story: CMSWire

How Is Marketing Different In B2B Compared To B2C?

Forming a new business is all about marketing, marketing, marketing. Recent studies have shown that unsuccessful marketing initiatives is one of the three leading causes of systemic business failure. Full Story: News from Wales

The Impact Of 2 Of The Strongest Digital Marketing Channels On Business Growth In 2022

Digital marketing is the future of business that no one can deny. So, are you ready to be a part of this digital finance world that has changed the entire online system? Full Story: Benzinga

The most innovative marketing campaigns of 2022

A campaign that honors Black contributions to beauty culture and beauty brands while combating the industry’s history of erasure and appropriation. Full Story: Fast Company

Follow These 8 Marketing Tips to Stay Strong During Inflation

From rewarding existing customers to how (and where) to raise prices, here’s how to manage your marketing right now. Full Story: INSTORE Magazine

Why Small Businesses Should Focus On Social Media Marketing

Between LinkedIn, Instagram, TikTok, Snapchat, YouTube and more, the options for marketing your small business on social media are endless. Full Story: Forbes

The incredible benefits of using social media for business

There’s no denying the fact that social media allows for two-way communication between customers and businesses. Full Story: Cyprus Mail

Instagram’s Developing a New Media Kit Option to Help Creators Showcase Their Value to Brands

It’s already testing out a range of revenue share and creator funding options, which will provide variable means of supplemental income for IG creators. Full Story: Social Media Today

6 Types of Customer Loyalty Programs to Help Grow Your Small Business

Are you looking for ideas for a customer loyalty program? Want to learn the different ways you can reward your best clients? Full Story: Social Media Today

How To Do JavaScript Redirects For SEO

Learn how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation. Full Story: Search Engine Journal

SEO for Beginners: Best Practices To Use for Growth

SEO, or search engine optimization, is a practice that can be used to increase website traffic and improve visibility. Full Story: Eye On Annapolis

12 WordPress site settings that are critical to your SEO success

Want to set up your WordPress site for better traffic and rankings? Make sure you’re following these site settings to improve your SEO. Full Story: Search Engine Land

5 Bad SEO Practices You Should Avoid

If you’re new to SEO, you may be tempted to try some of the tactics you’ve read about online. Full Story: UrbanMatter

Samsung Data Breach, Twitter Edit Button, Windows Reset Tricks, Disney+ Mobile App Secrets

Our weekly podcast brings you the tech news that matters to everyone, along with some handy tips and tricks to make better use of your devices. Full Story: MakeUseOf

The know-how guide to Mobile Performance Marketing

Technological advancements have laid an entirely different approach to connecting with prospective customers. Full Story:

3 Must-Haves to Include in Your Retail Mobile App

Ecommerce is growing rapidly, and many people no longer shop in physical stores but prefer online retail stores from which they order products and have them delivered at their door. Full Story: EconoTimes

Why are Many Utilities Not Embracing Customer Engagement Mobile Apps?

Although momentum toward mobile app adoption in the utility sector is building, 33% of the largest utility providers in the country still do not offer… Full Story: T&D World

How Digital Signage Software Can Offer a Better Experience to Your Guests

It’s no secret that the hospitality and technology sectors are two of the fastest-evolving in the economy. Full Story: TechTheLead

Embracing Change With New Workplace Experience Technologies

Moving from static to dynamic messaging allows companies to adapt to ever-changing customer and employee needs. Full Story: Facility Executive Magazine

Amazon expands email marketing tools for brands seeking new customers

Amazon is enabling merchants to send email marketing messages to a wider swath of customers through a Tailored Audiences tool unveiled at its Accelerate conference. Full Story: Marketing Dive

How to Connect With Your Favorite Email Marketing Tools

Email marketing is essential for any business in the twenty-first century. Full Story: The European Business Review

The Role Of Modern Visualization On The Rising E-Commerce Industry

Worldwide online retail sales are forecast to surpass $5 trillion in 2022, but not every online retailer will be cashing in. Full Story: Forbes

6 B2B E-Commerce Measurement Mistakes

Most B2B e-commerce businesses rely on advertising to bring in potential customers-and, in the case of retargeting, to remind past customers of recently viewed items. Full Story: MarketingProfs

How to claim credit when a reporter goes around you

If you do public relations, there’s a good chance you’ve encountered a version of the following … On the other hand, for a PR pro, this approach sucks. Full Story: PR Daily

How to plan a PR strategy for your startup

Beyond fundraising announcements, startups need to work with PR experts that will craft pitches that journalists can find relevant or newsworthy. Full Story: Benjamin Dada

How to Start Your Own Business in 2022?

Venturing into a business entails planning, making financial decisions, conducting market research, and learning about related topics of business you have… Full Story: FinSMEs

5 Good Reasons to Pick Laravel for a Web Development Project

It has been more than two decades and PHP being just a server-side language is still in vogue. Full Story: RS Web Solutions

Website Agency vs. SEO Agency: Key Differences

This invites a lot of comparisons — should you hire a company that specializes in web development, or SEO?Full Story: News Channel Nebraska

The Growing Role of AI In Marketing Automation

Artificial intelligence (AI) is changing every aspect of today’s lives. Full Story: Analytics Insight

The Power of Marketing Automation

Marketing in the digital age is all about expectation vs. reality. Full Story: Associations Now

Business intelligence needs boost from decision intelligence

As the volume and complexity of data grows, organizations need AI and ML capabilities to surface insights and augment the capabilities of overmatched BI tools. Full Story: TechTarget

Top Big Data Tools For Data Science And Machine Learning Projects in 2022

Big data describes the large, challenging volumes of structured and unstructured data that inundate businesses daily. Full Story: MarkTechPost

The Three V’s Of Branding Success

There’s so much buzz about branding and a seemingly proportionate amount of confusion about what branding really is. Full Story: Forbes

5 mistakes you’re making with your employer branding

An organization is nothing without the right people. Full Story: PR Daily

Speech-to-text applications still fail to deliver

Ney noted voice technology developers still need to pay close attention to resolving several challenges, which include lack of accuracy,… Full Story: ITWeb

Originally published at on September 15, 2022.



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