Integrated Marketing Calgary | Daily Update — September 21, 2022 — Integrated Marketing Calgary

Integrated Marketing Calgary
7 min readSep 21, 2022


Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur

How customer complaints can benefit your marketing strategy

No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. Full Story: Maddyness

Marketing With QR Codes

QR (quick response) codes have been around for nearly 30 years. Full Story: Forbes

How digital marketing is directly contributing to climate change

The earth has a finite amount of space and resources. Basing our companies, marketing models and entire economies on the need for continuous, neverending growth might not be the best idea. Full Story: The Drum

How to make the time to solve marketing problems

Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Full Story: MarTech

Influencer marketing: Differentiating where product cannot

For the most part, there is minimal product differentiation between wagering operators, with minor differences in user experience. Full Story: iGaming Business

Sustainable Marketing Practices to Dig Out of Market Downturn

The marketing playbook doesn’t have to be abandoned in an economic downturn. Here are some ways to strengthen it. Full Story: CMSWire

What marketing tool or strategy was (totally) worth the hype? Pulse

When it comes to marketing, it seems that the real estate world is divided into two camps: old school tactics and the latest bells and whistles. Full Story: Inman

Social Media Analytics: A Guide To Get Started

Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal

How to Choose the Best Colors for Your Social Media Graphics

Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today

Pinterest takes up social media negatives like doomscrolling in campaign

Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive

6 Social Media Norms That Businesses Should Follow

Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld

6 Useful Tips To Ensure Success In Search Engine Marketing

Search engine marketing is one of the most effective digital marketing strategies to grow your business. Full Story: Forbes

SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders

As a potential recession looms in the next year, you’re probably nervous about marketing budget cuts. Full Story: Search Engine Journal

16 Best Readability Checkers To Improve SEO Content

Content that’s easy to read is an important but often overlooked part of SEO. Here’s a look at some tools you can use to improve your readability. Full Story: Search Engine Journal

The Impact Of Mega Menu Navigation On Websites And SEO

Large-scale websites often have menus with dozens of links to other pages. These are called mega menus. Full Story: Forbes

Supply chain issues lead to mobile app vulnerabilities

A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews

Facebook Is Shutting Down Its Gaming Mobile App In October

Facebook is shutting down its dedicated Gaming app for Android and iOS. The app will stop working on 28 October 2022. Full Story: Android Headlines

How to Develop a Seamless CX for the Omnichannel Shopper

Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Full Story: Total Retail

Redefining retail: payments shape the future of commerce

On top of that, we have also entered the age of the mobile shopper. Full Story: The Paypers

Digital billboards: The new star of the OOH town

OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities. Full Story: Exchange4media

What is Digital Signage and How It Helps to Communicate

As the popularity of dynamic digital information rises, businesses of all sizes are implementing interactive and massive digital signs. Full Story: Critical Hit

Email Marketing Is Still the Best Way to Build a Loyal Customer Base

This service makes automated email marketing campaigns easy and effective. Full Story: Entrepreneur

11 Best Email Marketing Platforms and Tools for Creators and Startups(2022)

Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Full Story: Causeartist

Understanding Ecommerce Fulfillment Needs and Top 5 Services

If you have an ecommerce business or a bricks and mortar business that also sells items online, you know that one of the biggest challenges (after making the sale) is getting the item your customer purchased delivered to them quickly and smoothly. Full Story: Nav

5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey

In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Full Story: CMSWire

Best PR Agencies and Firms for 2022 — Top 10 Reviewed

As an industry estimated to exceed $129 billion by 2025, businesses of all sizes are turning to the best PR agencies for specialized help managing their public image. Full Story: Business 2 Community

Keyboard shortcuts for PR pros

There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? Full Story: PR Daily

5 Best Market Research Tools

It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite

Everything you need to know about custom web development

Custom web development can be a great option for businesses that need more than just a basic website. Full Story: KnowTechie

8 Web Development Trends to Follow

Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise. Full Story: DevOps

Why the answer to rising customer expectations lies in the email inbox

Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience — at scale — while learning more about their audience. Full Story: Econsultancy

Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands

Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost

3 Ways Partnerships Can Drive Better Marketing Analytics and ROI

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger

The contribution of Data Analytics

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine

How Graphic Design Can Transform Your Business

Whether you’re a well-established brand or new on the scene, graphic design should be part of your initial strategy. Full Story: About Manchester

The best branding of 2022

A brand strategy and redesign grounded in nature, paying homage to healthy ingredients and people behind the food. Full Story: Fast Company

Alexa voice assistant to be integrated into Orange UHD set-top

Orange TV subscribers with the latest UHD set-top box will be able to use Amazon’s voice assistant to control their set-top box. Full Story: Broadband TV News

Originally published at on September 21, 2022.



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