Integrated Marketing Platform | Weekly Update — November 28, 2022 — Integrated Marketing Calgary

Integrated Marketing Calgary
10 min readNov 28, 2022

How To Make Data Privacy Changes Work For Your Digital Marketing Strategy

The death of the internet cookie has been a long-talked-about inevitability. Full Story: Forbes

Make These 3 Marketing Moves to End 2022 Stronger Than Ever

These three marketing tips will help your business end the year strong and enter 2023 feeling well-prepared. Full Story: Entrepreneur

Top digital marketing trends and predictions for 2023

There’s no doubt that 2023 will be a year of sharpening our focus. Full Story: Think with Google

Five Best Forex Marketing Tips Every Forex-Enthusiast Must Know

The recent changes in the foreign trading industry have been quite dramatic. Full Story: Forexlive

Here Are 3 Tactics to Advance Your Marketing Strategy and Stay On The Right Side of Regulators.

A multi-channel marketing strategy is key to scale your company, but red tape means heavily regulated industries fall short. Full story: Entrepreneur

Sustainable Growth: Transforming Marketing As A Force For Good

Rachel is the APAC CXM Chief Growth Officer and a DEI & Sustainability Thought Leader at Dentsu International; EMBA Mentor & Impact Coach. Full story: Forbes

14 Agency Pros Share Their Favorite Holiday Marketing Campaigns

The holidays are often a crucial time for businesses seeking to end the year with strong enough revenues to maintain a healthy profit margin. Full story: Forbes

16 Careful Actions To Take With The Language In Marketing Messaging

When professionals first join a communications team, their more experienced colleagues often have a personal playbook of tips and tricks for developing successful marketing campaigns. Full story: Forbes

5 Principles To Follow When Allocating Your Marketing Budget In An Uncertain Economy

Don’t scale back your marketing budget in uncertain economic times. Full story: Forbes

Four Common Mistakes Startups Make In Their Marketing Plan

Every business, no matter the size, needs a marketing plan. A marketing plan not only helps align and set the direction for your team. Full story: Forbes

Your Employees Might Be ‘Quiet Quitting’ On Social Media. Here Are The Signs

The word “sentiment” is an important one in technology. Full Story: Forbes

Why marketers should diversify with private social media — even if they can’t advertise on it

As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.Full Story: Insider Intelligence

How social media managers are coping with the Twitter debacle

Social media managers need a new game plan. Twitter — once a stable and trusty workhorse for social media strategists everywhere — now resembles the most wildly unpredictable social platform in the marketing arsenal. Full Story: Digiday

5 Key Social Media Questions Answered to Help Guide Banks’ Strategy

Want to maximize the potential of social media platforms like Facebook, Instagram and TikTok? Full Story: The Financial Brand

Social media strategist says more shoppers using apps for Black Friday deals

Founder and owner of Strategic Charm Boutique, Charmaine Jennings, spoke on Friday about important patterns in post-pandemic consumer engagement. Full Story: Global News

Twitter may become social media boxing ring: expert

Experts are not enthusiastic about Elon Musk’s conduct regarding his newly acquired social media platform,Twitter. Full Story: TVP World

Social media: tips to grab the consumer’s attention

Speaking at the Business of Baking for Beginners seminar at the International Baking Industry Exposition (IBIE) Sept. 17–21 in Las Vegas, Full Story: Supermarket Perimeter

5 top SEO Blogging Tips for Generating More Traffic

Blogging can be challenging if you have just started a blog or already have entries on your website’s blog. Full story: Digital Journal

A New Era Of Google Search: What It Means For SEO

The practice of SEO is tied to the evolving technology of Google search. Here are ways SEO should adapt to the evolution of search. Full story: Search Engine Journal

An Introduction To Using R For SEO

Gain the ability to do predictive analysis and determine the relationship between historical data with this guide to using R for SEO. Full story: Search Engine Journal

5 SEO Tips for Photography WordPress Users

If you’re a WordPress user, you know that optimizing your site for search engines is important if you want to attract more visitors. Full story: Photofocus

How Would You Define White Label SEO Services? Is It Outsourcing?

Today if we define white label SEO services, Every company tries to get good rankings on Google to reach their target audience and bring them traffic. Full story: Data Science Central

Google SEO Docs Adds The Unsupported Meta Tags & Attributes

Google has made a minor update to the meta tags and attributes that Google supports to help documentation and added the two tags Google does not support. Full story: SE Roundtable

5 Smart Ways to Take Your Mobile App to the Next Level

Are you interested in improving your mobile application and creating a better user experience (UX) for your customers? Full story: Customer Think

Mobile App Development Platform Market To Reach USD 70.59 Billion at a CAGR of 26.46% by 2030

According to a comprehensive research report by Market Research Future (MRFR), “Mobile App Development Platform Market, By Deployment Type, Full story: GlobeNewswire

9 Exciting New Features Coming to WhatsApp Mobile App and Web reports that WhatsApp, the popular messaging app, has a few updates coming soon that users are sure to love. Full story: Techcabal

3 ways mobile marketing can boost local hospitality, travel and leisure industries

It’s no secret that the hospitality, travel, and leisure industries were some of the most affected by the Covid-19 pandemic. Full story: IOL

Mobile App Optimization Software Market Research & Clinical Advancements by 2031 has presented a Global Mobile App Optimization Software Market from 2022 to 2030 global study report that contains a market overview, Full story: Skegness Siren

5 new DOOH metrics you need to know in 2023

Ben Baker, Managing Director APAC at Vistar Media, looks toward the DOOH space next year. Full Story: Adnews

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

Innovocean, in partnership with Mark1, AdMakers International and Hivestack recently launched an ‘anamorphic programmatic’ digital out-of-home (DOOH) campaign at the V&A Waterfront for Remax of Southern Africa. Full story: Bizcommunity

Transparent Digital Signage Market Statistics, Segment, Trends and Forecast to 2030

The global Transparent digital signage market size was estimated at USD 23.12 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.7% from 2022 to 2030. Full Story: openPR

Seedooh debuts cinema-based ad verification tech in ANZ

Seedooh has launched what it describes as the world’s first cinema-based ad verification technology in the Australia/New Zealand market, according to a press release. Full Story: Digital Signage Today


Sony has partnered with cloud digital signage infrastructure specialist signageOS, to provide streamlined integration to support its professional 4K BRAVIA displays, by creating a more connected digital signage and content management system framework. Full Story: Inside cI

Sustainable, inclusive innovation fuels India’s DOOH renaissance

Aman Nanda joined Digital Signage Today for an exclusive email interview to explain the rise and future of DOOH in India, which is a leading emerging market for digital signage and marketing. Full Story: Digital Signage Today

10 Email Marketing Strategy Tips

So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. Full Story: Customer Think

7 Email Marketing Tactics to Grow Your Business

Email marketing is one of the most reliable returns on investment when it comes to marketing. Full Story: Mac Sources

The Benefits Of Email Marketing

If you’re a small business owner or you’re trying to build your brand on a budget, then you’ve likely done email marketing. Full Story: Startupguys

The Best Email Marketing Tools of 2022

It is very important to work with the best email marketing tools to achieve optimum results. Full Story: The European Business Review

15 Biggest Email Service and Account Providers

In this article, we will discuss the 15 Biggest Email Service and Account Providers. Full Story: Yahoo Finance

The impact of e-commerce on business

E-commerce has affected every sector of the economy, especially finance, retail, communications and business services. Full Story: Ceoworld Magazine

How To Optimize Your E-Commerce Returns

Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce. Full Story: Forbes

Six Key Lessons For The E-Commerce Industry

I head up the E-commerce Department at Liquid Rubber, a leading provider of home improvement and DIY water ingress prevention products. Full Story: Forbes

E-Commerce Stocks Will Rocket From Lots of Holiday Shopping

The fundamentals and technicals imply e-commerce stocks should rally from here. Full Story: Investorplace

The Key to Reimagining E-Commerce Micro-Fulfillment

The latest generation of vertical lift and horizontal carousel systems present extremely optimized solutions for high-density, Full Story: Sdc Execution

Why innovation-driven e-commerce is incompatible with monolithic platforms

When e-commerce was born in the 1990s, this first generation delivered monolithic, all-in-one suites that became the paradigm of desktop-based e-commerce. Full Story: InsideRetail

Why Marketers & PR Pros Must Think Like Entrepreneurs

Nicole Rodrigues is the founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with over 20 years of experience. Full Story: Forbes

4 wants Gen Zs have in their PR career

What were you looking for when you started out in the PR and marketing game — experience? Obviously. Days like no other? That’s a given. Full Story: Marketing-Interactive

PR industry becoming more profitable despite underlying issues, say agency bosses

PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey. Full Story: PRweek

A PR pro’s guide to pitching podcasts

Podcasts have recently grown into one of the most popular forms of content. Full Story: PRdaily

Black Friday on track to top $9 billion in online sales for first time

Adobe Analytics researchers track more than $7 billion in online sales through 6 p.m. Eastern, but say the biggest online shopping day of the year has yet to come. Full Story: Morning Star

Canadians prefer to invest their money in the stock market: Survey

The majority of Canadians prefer to invest their money in the stock market, according to a survey by HelloSafe. Full Story: BNN Bloomberg

Intravascular Catheters Market Growth Analysis, Latest Trends and Business Opportunities 2022 to 2026

The Business Research Company’s Intravascular Catheters Global Market Report 2022 — Market Size, Trends, And Global Forecast 2022–2026. Full Story: Newswires

How to Choose the Right Web Development Tech

In today’s competitive business industry, web development has become one of the most popular methods for driving growth and success. Full Story: Dazeinfo


The advancement in technology has resulted in organizations relying on programming languages like never before. Full Story: Analytics Insight

Popular programming courses in Coding for students

Coding has become the most sought-after skill of the 21st century. Full Story: Education Times

What’s The Future Of Web Hosting?

Tom Fanelli, CEO and cofounder of Convesio, a scalable WordPress hosting platform designed for mission-critical websites. Full Story: Forbes

Top 4 Reasons Why .NET Core Should Be Your Next IoT App Framework

The internet today is widely accessible to a large part of the developed and developing world and even many third-world countries. Full Story: Readwrite

ECommerce Web Development: What Is It? All The Information You Need

Nearly 15% of purchases are made online as internet retail slowly but surely overtakes traditional retail worldwide. Full Story: About Insider

7 Ways to Use Marketing Automation for Lead Nurturing

If you’re like most businesses, you’re always looking for ways to generate more leads and sales. Full Story: Readwrite

Artificial Intelligence Needs To Speak The Language Of Business, Not The Other Way Around

Almost every business leader on the planet, 94%, believe AI will be critical to success over the next five years. Full Story:Forbes

Why Artificial Intelligence Won’t Hurt Creators; How Much MrBeast Is Worth

The Web3 hype has dulled and artificial intelligence is taking its place. AI has entered the mainstream and people are using it to create artwork or write novels, captions or marketing copy. Full Story: The Information

3 Automations Every Business Needs To Increase Profitability

There’s no excuse not to use automation in your day-to-day operations. Full Story: Forbes


We witness more and more artificial intelligence applications in financial services in the post-pandemic era. With the help of artificial intelligence, Full Story: Dataconomy

Predictive Analytics Market Size to Hit USD 28.1 Billion by 2026

Predictive Analytics Market by Solution (Financial Analytics, Risk Analytics, Marketing Analytics, Web & Social Media Analytics), Service, Deployment Mode, Organization Size, Vertical, and Region — Global Forecast to 2026. Full Story: Digital Journal


Although they function in the same area, business intelligence and data warehouses are fundamentally different concepts. Data warehouses and business intelligence both include data storage. Full Story: Dataconomy

How Decision Intelligence Can Help Businesses Maximize Ad and Marketing Spend During a Recession

Marketing budgets are often one of the first to be cut in times of economic downturn, with a Gartner survey reporting record low marketing budgets in 2021 following the pandemic. Full Story: Customer Think

Originally published at on November 28, 2022.



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